Cary Medical Center is thrilled to announce that they have been awarded a 2019 Aster Award at the Gold Award level for their “In the Pink” breast cancer PSA series created in conjunction and co-sponsorship with Daigle Oil Company and WAGM-TV.
“Three of our ‘In the Pink’ PSAs from 2018 were submitted as a series for consideration,” shared Bethany Zell, Program Director of Pink Aroostook, who represents Cary on the “In the Pink” concept team which also includes representation …from both Daigle Oil and WAGM. “It is always so fulfilling to be recognized for successful collaborations and ‘In the Pink’ is an excellent example of the great things that can happen when community-minded organizations work together,” Zell continued.
The Aster Awards, one of the largest, most respected national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program has recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for over 18 years.
The 2019 Aster Awards received thousands of entries from across the United States as well as several foreign countries. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“The quality and creativity of the entries submitted seems to increase each year. The 2019 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
All winners are currently posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
Here are the three “In the Pink” PSAs in the series that won the award. Just click an image to view the video!.
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